This is a quick atomic essay I’ve created as part of the ship30 writing workshop. The Weekly Experiment Review was my favorite meeting at Coursera. Many leaders want to create a culture of experimentation. Done right, growth experimentation can be a force multiplier for a startup. Unfortunately, few companies get there. Fits and starts in experimentation eventually die down as a team scales, experiments lose rigor over time, or teams over- optimize trivial details with diminishing returns.